Our Process

At Compass, we follow a meticulous design process to ensure that every project we undertake is a resounding success. Our systematic approach encompasses the following key steps


Discovery & Strategy

Before diving into the creative process, we believe in thoroughly understanding your brand, objectives, and target audience. During this phase, we engage in in-depth discussions with you to identify your goals, values, and unique selling points. We also conduct a competitive analysis to gain insights into your industry landscape. This critical step lays the foundation for a successful project by defining a clear strategy that aligns with your vision.



Informed decisions are the cornerstone of exceptional design. Our research phase involves a deep dive into your industry trends, emerging technologies, and best practices. We analyze consumer behavior and preferences, ensuring that our design solutions resonate with your audience. This research-driven approach empowers us to create designs that are not only visually stunning but also effective in achieving your business objectives.


Design & Iterate

With a solid strategy and research in place, we embark on the creative journey. Our talented designers and creative experts bring your vision to life, crafting initial design concepts that reflect your brand's essence. We then iterate and refine these concepts based on your feedback, ensuring that the design aligns perfectly with your goals and objectives. This collaborative process allows us to create designs that are both visually captivating and strategically sound.


Development hand-off

Once the design phase is complete and you are delighted with the results, we seamlessly transition to the development hand-off. Our experienced developers take the approved designs and transform them into functional, user-friendly websites, applications, or marketing materials. We rigorously test every aspect of the project to ensure its seamless functionality across all platforms and devices.

Our Lead UX Strategist talks about CDC’s Design Process