Our website is stale. The messaging’s outdated, and our competitors look too similar to us now.
We hear this — or something like it — from clients all the time. And you know what? They’re usually right.
Then, we hear this: “Can you redesign our website?”
Our response: “Right now? No.”
Us, turn down a chance to do some web work — which we love? You bet. That’s because there’s one thing they usually miss: They don’t have a website problem. They actually have a brand problem.
Your website showcases your current verbal and visual identities, and any problems with it are symptoms of a larger, more foundational, brand problem.
That’s because everything you put out there — from swag to slide decks to social media posts — is a reflection of your brand. Each touchpoint deserves the right time and attention to ensure you’re telling a coherent and consistent story every time a customer interacts with you.
And your website is one of the most important pieces of that story. It’s the chance for you to make a big first impression with customers, to engage and encourage them to learn more and take the next step. Are you doing it in a way that makes sense for your brand?
Your website is an important piece of your brand, and knowing that doesn’t make it any less outdated or stale. You needed it fixed yesterday. So you get to work.
Maybe you start with a template and pull in some flashy components that work well. Choose some colors that feel nice. Update the messaging. Plug in some new photos. And hey, things are starting to look pretty good.
Except…
Are you taking into account how your audiences may have changed since your last site update? And what your competitors are saying (and not saying) about their products and services? Are you thinking about the main idea you’re trying to communicate on your homepage and how that relates to what you’re saying elsewhere? Do the colors, typography, and visual language connect to those you’re using in other brand assets? Has your pitch deck been updated accordingly? Do your business cards fit the new website vibes? Is your sales team’s talk track aligned with what you’re now saying in the website’s hero?
We take every project seriously and try
to deliver at our fullest potential.
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Whether you’re considering us for hourly collaboration or exploring our subscription plans, take the very next step by scheduling a meeting. We’d love to help you with your design needs.
For scheduling meetings or WhatsApp inquiries, contact us anytime. We typically respond within 1-2 hours during business hours and within 8-10 hours outside these hours.
